Data Craft
The Data Craft is the beating heart of our company
Want to develop relevant, consumer-friendly campaigns? Then you'll need to know the consumer really well. Only if you truly love data, you'll achieve maximum results with every campaign.
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Why data?
Data, we can't get enough of it. We need data to optimise campaigns and help our clients progress. We rake in that magical data from every corner of the worldwide web. So from data sources like mobile devices, as well as digital television or even billboards. The greatest challenge these days isn't about getting enough data. It's what you do with it that counts.
Who are we?
The Data Craft consists of four teams that work closely together: Conversion Rate Optimisation, Data Technology, Data Science and Data Insights. Our Conversion specialists are the psychologists at the Data Craft. They probe the consumer's brain, test their data-driven hypotheses and optimise conversions.
Our Data Technologists monitor the quality of our data. They explore smarter ways for us to collect and link data. They are therefore the link between marketing, data and development.
The master brains from Data Science provide detailed statistical insights and applications in the marketing landscape. They advise clients' data teams. Not just to help them with their marketing campaigns, but also to ensure that they get the most out of their data on other fronts.
Okay, but how are you going to make all the data transparent? The Data Insights team is responsible for linking data from different sources and providing valuable insights to both our employees and customers and visualizing them in a simple and understandable way.
